influence the psychology of persuasion robert b cialdini ph d

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Youll learn the six universal principles, how to use them to become a skilled persuaderand how to defend yourself against them. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

He is the president and CEO of Influence at Work, focusing on live and virtual.

Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Cialdini, PhD is an award-winning behavioral scientist and author. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings.

Influence the psychology of persuasion robert b cialdini ph d